If you operate a blog or website, it’s very likely that you are already aware that there are strategies and practices necessary for climbing the ranks of popular search engines. It goes without saying, but reaching the first page, and even more importantly, the first few slots, on Google or other search engines is incredibly important for drawing in clients and creating revenue for your business. No matter how awesome your blog, or how professional your website, if it’s not ranking high in search engines, people likely aren’t seeing it. Search engine optimization (SEO) technical jargon can seem intimidating and inapplicable, which is why we created a simple list of SEO strategies explained in plain English that you can start doing today.
- Produce Quality Content
While SEO experts carry differing opinions, everyone agrees that the best thing for any website or blog to do is to produce consistently high-quality, original content. In the simplest of terms, Google, Yahoo, and Bing are businesses that want to best serve their clients, aka the people using them to search the internet. Their ultimate goal is to point clients towards the best possible answers to their inquiries. If you are providing useful information or products, the search engines will reward you by sending more traffic your way.
- Keyword Focus
Search engines index and crawl your websites pages, posts, and articles. Essentially, this means they are trying to identify exactly what the content is about in order to send searchers to their desired destinations. Therefore, it’s up to you to make sure that you use keyword focus to help stand out to both Google and potential readers as well.
Keyword’s simply refer to the main theme of your article. For example, if you had a post pertaining to dog parks in New York City, it would make sense to utilize a keyword focused headline like, “Best dog parks in New York City.” While it may seem obvious, search engines and readers are able to quickly and accurately infer what the rest of the article will be about. Additionally, placing the keywords in your introductory paragraph and sub-headings is another good strategy for narrowing the focus and scope of your post. Finally, highlight the keyword in the URL. Most website building sites refer to it as the “slug” or whatever comes after the “.com” you see in the address bar. Rather than having www.fomoaf.com/article791830-xhtiej, help Google better identify the page by inserting the keywords for the jumble of letters, www.fomoaf.com/best-dog-parks-nyc.
- External Linking
If you are to practice one good SEO strategy alone, it should be external linking. This term merely refers to the process of you publishing articles with links to other domains or a different website linking to you in their articles. Google’s ranking algorithm relies heavily on external linking to determine quality. The best way to begin practicing this is by linking out to other articles and websites in every post you publish. For further tips, we recommend consulting BackLinko (notice how easy it is to do).
An even more powerful is getting other people to link to you. No matter how awesome your skills and knowledge, if other people don’t find it useful, search engines will typically shy away. Promoting your brand in this fashion requires a combination of networking and natural growth. Sometimes, other people and companies will merely link to your site without any prompting at all. However, for smaller websites and beginners, you may need to reach out through social media or more direct contact and look to establish a partnership with other brands in similar categories as you. By agreeing to link to each other’s sites, you help foster organic traffic growth.